Introduction to Expando AI™

How Expando AI™ works, what it can do for your business, and what makes it different from other partner management solutions.

Written By Wilbert Averil

What is Expando AI™?

Expando AI™ is a Partnerships Platform that helps B2B SaaS companies turn channel partnerships from a guessing game into the biggest growth multiplier—fast.

Partners are third parties who share your product on your behalf and earn a commission from sending customers to you. They are be service providers, such as managed service providers, consultancies, systems integrators, and implementation partners, who want to promote and build a service offering on top of your product.

Managing a partner program can be really difficult, but our software simplifies the process. Here are some things Expando AI™ does for you:

  • Helps you set up a partner program and program page within minutes with AI

  • Helps you recruit, onboard, and manage your partners

  • Lets you configure how to reward your partners

  • [Coming Soon] Sources referrals from multiple channels — via a referral link, email, form submission, etc.

  • Lets you collaborate with your partners on one interface, in real time

  • Receives information on the most promising prospects that only your partners can provide

  • Keeps track of how much you owe your partners

  • Automatically calculates commissions and pays partners

With these features, Expando AI™ simplifies your partnership journey so you can focus on one thing only: building profitable relationships with your partners.

How Does Expando AI™ Work?

Setting up Expando AI™ takes three steps:

  1. Create your partner program

  2. Publish your partner program on the marketplace

  3. Integrate Expando AI™ into your website

Once you have set up Expando AI™, partners can join your partner program. If you already have existing partners, you can invite them to Expando AI™. After joining, partners can start referring customers to you through a form submission.

Expando AI™ knows when a customer is referred. Once a referral is logged onto the platform, Expando AI™ will generate a chat room where you and your partner can exchange information and establish next steps to close the deal with the referred customer.

Expando AI™ also associates the customer with your partner. Thereafter, Expando AI™ will also generate a commission for the partner according to the commission structure you defined in your program.

Who Uses Expando AI™?

Expando AI™ is specifically designed for SaaS and other B2B product businesses that are building a word-of-mouth growth channel and using Stripe Invoices for payment processing.

What Makes Expando AI™ Different?

  • You can launch and manage a suite of partner programs on one interface

  • Affordable: Existing solutions cost hundreds or even thousands of dollars per month

  • Easy setup: Our AI helps you set up your partner programs and design a no-fuss landing page within minutes. Other solutions take weeks or months to set up and test.

  • Sources referrals from channels your partners are already using, seamlessly integrating Expando AI™ into the existing referral process. Most solutions constrain partners to using referral links, which often do not track referrals.

  • A hub for partner collaboration. Your sales and customer success teams can exchange real-time customer information with partners to close deals and upsell.

  • Easy to use and robust: Expando AI™ brings the most essential features you need to streamline your partner operations and grow your partner ecosystem. Most existing software suffers from feature bloat, and the complexity steepens the learning curve.